MWC 2014 – A strong design coherence in everything we do

Last month at Mobile World Congress Ubuntu’s presence was stronger than ever. Our third year at MWC and we made some significant design changes to our stand.

In such a large exhibition space, strong branding is key. We designed five large banners – made from fabric and stretched across metal frames – that were suspended above the stand. Each banner was then individually illuminated by a series of spotlights creating maximum impact and high level brand presence, while still maintaining the stands open and welcoming feel.

The back walls and a new hanging aisle banner all featured the folded paper background with large graphics showcasing app and scope designs from the phone and tablet. We also dedicated one wall to the Ubuntu Carrier Advisory Group (CAG).

Continuing our clean and precise design approach we used the Ubuntu shape (the squircle) to create bespoke pods, reception desk and demo unit – with warm white LED down lighting around the top and base and lightboxes to illuminate the Circle of Friends on the reception desk.

Integrating elements from our phone and tablet design across print and 3D environments builds a strong brand/design coherence in everything we do. We’re very happy with the new stand design and feedback from MWC has been very positive.

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